The Growing Payments Needs of Digital Goods

People are at home more. They have spare time and there is a bigger appetite for things like music, movies, gaming, and software.

Adapting your payments process presents a unique opportunity to contribute to a more positive customer experiences as demand increases.

Mercator Advisory Group estimates the 2020 US online subscriptions market was $24.8 billion, a 64.2% increase over pre-pandemic 2019* — and growing.
a team is gathered around a desk and viewing a chart on a wall. there's a plant just to the left.

Digital = Immediate Gratification

For most goods, the exciting moment is when the item arrives on your doorstep. For a digital good, that experience is immediate. Consumers start a subscription to an online streaming service, or download a book and expects that purchase at the moment of clicking “Pay”. As a result, payments is now a critical part of the customer experience.

Payments Orchestration helps you ensure subscription revenue continues to be processed with services like Network Tokenization and Account Updater. You can optimize payments through Smart Routing which helps to ensure that payments have the highest likelihood of success.  

Adapt and Expand Your Market

Expansion into a new market is often a strategic imperative when delivering digital goods. There are payments considerations to be made for every new region or market and this can slow down the ability to enter those markets while you build the necessary infrastructure to support a move.

Payments Orchestration allows you to connect to any gateway or PSP, and drastically speed up time-to-market.

an credit card on the left is connected to the spreedly logo. that logo is connected to several other businesses like stripe, braintree, worldpay, and bluesnap.
a woman sits at a laptop with coffee and is working through a to do list.

Digital Platforms: Quickly Onboard New Merchants

If you’re a platform, it’s likely that your teams need to adapt your payments stack to support the needs of your merchant partners. Each new merchant brings with them a unique set of gateways, payment service providers and other necessary integrations. This infrastructure is difficult to build and more challenging to maintain.

Payments Orchestration gives you an edge with a single API to build and manage which means you can onboard new merchants faster.

Reach out to our team to learn more about Spreedly's Payments Orchestration solutions, and how we can help your digital goods business.

Automate failover of gateways

Online revenue matters to your business. So, you don’t want to waste a minute with a gateway that’s down. With Spreedly, you have the flexibility to instantly route transactions to other gateways to ensure revenue continuity.

a light bulb surrounded by a woman and currency symbols
mathias fonseca's photo
Hover me!
"Extremely clear documentation and awesome testing environment. It took me literally 20 minutes to test everything"
Mathias Fonseca
peter moody's photo
"Spreedly has allowed us to keep our development time focused on improving our platform.”
Peter Moody
Justin wheeler's photo
"Leaning on Spreedly's technology is going to allow you to get to market faster.”
Justin Wheeler
armando rivas logo
"Cabify is a global business, working with different gateways. In this scenario, the fact of being informed about their behaviour is key, as minimal issues could lead to a severe economic impact."
Armando Rivas
lance carlson's photo
"There's a lot of compliance and security issues that come along with taking payments. That's actually a big reason why we came to Spreedly."
Lance Carlson

Hundreds of Happy Customers

See why 500+ innovative companies use Spreedly to orchestrate their payments.