White Paper

36% of Shoppers Will Already Let AI Spend Their Money. Nobody Owns Their Trust Yet.

We asked 2,000 Americans if they'd let AI spend money on their behalf. 36% said yes right now. Another 23 to 26% are one good guardrail away. And 42% haven't picked a single company they'd trust to do it, with the front-runner sitting at just 13%. The category is forming as you read this, and the next 18 months decide who defines it. The question isn't whether shoppers will hand over the wallet. It's who they'll hand it to.

In this report, you'll learn:

Why 36% of shoppers will already let AI spend without approval, and who the 23 to 26% "conditional middle" is

Which shoppers move first: Gen Z, higher-income households, and busy parents

What holds shoppers back, and who they blame when an AI purchase goes wrong

The three paths to 2027, and the build order that wins the window

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