Platforms that want to succeed are leaning into the rapid evolution of payments. They are working in a durable multi-gateway strategy, and taking advantage of the go-to-market speed they can gain through Payments Orchestration.
Unlike traditional ecommerce/online sites, that have one seller and many buyers, marketplaces have multiple sellers and buyers. In addition, any transaction involves parties: the seller, buyer and the marketplace. This uniqueness has always created challenges for marketplaces wanting to accept online payments. "To hold or not to hold the funds?" - that is usually the question.