About Ribbon: Humanizing global B2B marketplace transactions

Ribbon is a global B2B SaaS platform that helps businesses launch marketplaces and hybrid or digital trade shows. Its mission is to humanize digital transactions, making payments seamless, secure, and accessible worldwide. Ribbon serves buyers and sellers across more than 105 countries, providing a single platform where global transactions can happen effortlessly.

The Problem: Overcoming cross-border and vendor constraints

When Ribbon first launched, its team faced a major challenge: managing payments for a marketplace with vendors spread across the world. Many vendors had pre-negotiated rates with their local payment providers, and the initial payment solution could not support cross-border settlements. 

This caused frustrated vendors, higher customer service workloads, and a loss of trust. Every time Ribbon expanded into a new country, integrating with local payment providers could have taken months, slowing growth. On top of that, handling PCI compliance internally was complex and risky for an early-stage startup. Ribbon needed a solution that could scale globally while keeping payments secure and simple for both buyers and vendors.

The Solution: Simplifying global payments via orchestration

Ribbon partnered with Spreedly to simplify and secure its global payments. Spreedly’s platform provides tokenization and a PCI-compliant vault, allowing Ribbon to store customer payment methods without handling sensitive data directly. Buyers only need to enter their credit card information once, and they can make purchases from any vendor on the platform without re-entering payment details. 

Vendors continue using their preferred payment providers while transacting through Ribbon, and cross-border settlements happen smoothly. Spreedly’s plug-and-play approach also allows Ribbon to add new countries and payment gateways quickly, without redesigning its payment system. By offloading compliance and security burdens to Spreedly, Ribbon’s team could focus on creating a better buyer and vendor experience.

The Results: Rapid international expansion and vendor trust

With Spreedly, Ribbon launched its global payment system in under three months. Cross-border payments are seamless, declined transactions have decreased, and vendor satisfaction has improved. Ribbon now operates across more than 105 countries, providing a secure, scalable, and simple payment experience for buyers and sellers alike. 

By partnering with Spreedly, Ribbon has been able to focus on innovation and growth, exploring new payment methods like cryptocurrency to meet evolving customer needs. The result is a platform that makes global transactions easy, safe, and human.