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June 5, 2024

GroupSync Accelerates Revenue for Hotel Groups

200,000 Hotels Leverage the New Platform to Improve Travel for All

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Peter Dougherty

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GroupSync, a revolutionary platform by Groups360 offering seamless online booking for group hotel rooms and meeting spaces, has partnered with Spreedly, the leading open payments platform, to expedite value delivery and revenue growth for its hotel clientele.

With GroupSync, hoteliers can now provide real-time availability and direct booking options for group guest rooms, meeting spaces, and F&B services. This empowers meeting professionals to effortlessly search, compare, and book accommodations and event spaces globally, either online or through a simplified Request for Proposal (RFP) process. 

Recognizing the need for innovation and simplicity in the longstanding challenge of group hotel bookings, the GroupSync team has embraced cutting-edge technology to streamline processes, enhance transparency, and simplify payment processing.

Spreedly’s open payments platform allows hotel customers to more quickly integrate with the platform and maintain the business relationships they already have with their payment service providers (PSPs). Spreedly also significantly reduces hotel PCI scope, avoiding costly and time-intensive, on-site data security assessments. 

Landon Stafford, Vice President of Integrations at Groups360, stated, "Our mission has always been to simplify the group travel booking process. Through our technology and partnerships like Spreedly, we aim to save time, foster trust, and drive revenue for our customers. Spreedly has been an amazing partner throughout our integration by guiding us as we work with a large variety of other partners and PSPs.” 

“Groups360 showcases the exact win/win goal we seek to offer our customers,” commented Peter Dougherty, president, Spreedly. “Groups360’s hotel customers win with a faster time to value and by leveraging the payment relationships they already have in place.” 

Groups360 provides enhanced electronic RFP capabilities at over 200,000 properties worldwide. Additionally, over 20,000 GroupSync properties are equipped to offer instant booking for group rooms and space. The company is the first to deliver both and at scale. Hilton Hotels, Marriott International, Omni Hotels, IHG, Premier Inn, and Wyndham offer instant booking capability to their customers through GroupSync.

Groups360 has offices in Nashville, London and Singapore.

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What is GroupSync and what services does it offer?

GroupSync is a revolutionary platform by Groups360 that provides seamless online booking for group hotel rooms and meeting spaces. It allows hoteliers to offer real-time availability and direct booking options for group guest rooms, meeting spaces, and F&B services, enabling meeting professionals to search, compare, and book accommodations and event spaces globally either online or through a simplified Request for Proposal (RFP) process.

How does the partnership with Spreedly benefit hotel customers?

Spreedly's open payments platform allows hotel customers to integrate with GroupSync more quickly while maintaining their existing relationships with their payment service providers (PSPs). The partnership also significantly reduces hotel PCI scope, avoiding costly and time-intensive on-site data security assessments.

How many properties currently support GroupSync's instant booking capability?

Over 20,000 GroupSync properties are equipped to offer instant booking for group rooms and space. Major hotel chains including Hilton Hotels, Marriott International, Omni Hotels, IHG, Premier Inn, and Wyndham offer instant booking capability to their customers through GroupSync.

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Written by

Peter Dougherty

Peter Dougherty was President of Spreedly, where he led a period of accelerated growth, operational transformation, and strategic exit readiness. Recruited to drive turnaround and scale, he strengthened revenue quality, expanded SaaS performance, and helped position the company for long-term valuation growth.He also played a key role in advancing Spreedly’s global expansion and partnership ecosystem, supporting initiatives that connected open payments, optimization, and fraud prevention across an evolving payments landscape.Peter writes about payments strategy, ecosystem-driven growth, and the role of disciplined execution in building durable, high-performing payments platforms.

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