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March 5, 2024

Spreedly Welcomes Peter Dougherty as President

Dougherty Brings Expertise in Building Highly Effective, Go-to-Market Teams

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Lorra Gosselin

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Spreedly, the provider of the leading Payments Orchestration platform,  is proud to welcome Peter Dougherty as president. Peter will oversee all aspects of go-to-market including marketing, sales, partnerships, customer success and support. 

“As the industry is in the early stages of adopting Payments Orchestration, Peter is uniquely positioned to lead us in the next phase of our GTM initiatives. He will work at all levels of the P&L to drive growth and deliver innovation to our customers and partners.”
Justin Benson, Spreedly, CEO

Dougherty joins Spreedly from Lightspeed Commerce, a platform powering omnichannel experiences for 168,000 independent merchants around the world. An early employee, he held multiple roles in go-to-market, serving as GM & EVP of one of two major operating divisions. He has extensive experience leading and scaling global teams to drive new revenue and product innovation.

"Peter has the right experience to build on Spreedly's leadership position in Payments Orchestration. We're confident in his ability to help Spreedly realize its full potential.”
Adam Margolin, Managing Director, Sprectrum Equity

“Spreedly’s leadership position, people, and enviably large market opportunity were all drivers in my decision to join the company,” said Dougherty. “As I’ve gotten to know the team and board, and gained deeper insights about the orchestration market, it’s become clear that there is tremendous opportunity for Spreedly’s next phase of growth.”

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What is Peter Dougherty's new role at Spreedly?

Peter Dougherty has joined Spreedly as President, overseeing all aspects of go-to-market including marketing, sales, partnerships, customer success and support.

What was Peter Dougherty's previous position before joining Spreedly?

Peter Dougherty joined Spreedly from Lightspeed Commerce, where he was an early employee serving as GM & EVP of one of two major operating divisions, leading go-to-market initiatives for a platform serving 168,000 independent merchants.

What market opportunity did Peter Dougherty identify as a factor in joining Spreedly?

Peter Dougherty identified the early stages of Payments Orchestration adoption as a significant market opportunity, noting tremendous potential for Spreedly's next phase of growth in this orchestration market.

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Written by

Lorra Gosselin

Lorra Gosselin was Senior Director of Marketing at Spreedly and a prolific voice documenting the evolution of modern payments. Her writing captured the growth of payments orchestration, the expansion of global payment ecosystems, and the partnerships, innovations, and market shifts shaping digital commerce.Through a wide body of work spanning network tokenization, 3DS2, fraud prevention, local payment expansion, platform growth, and industry collaboration, Lorra helped translate major developments in payments into clear, accessible insight. Her writing reflects a deep view of how payment technology, partnerships, and market forces evolve together to shape the future of commerce.

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