About SeatGeek: Leading the future of ticketing

SeatGeek is a leading event ticketing platform that allows users to purchase tickets from hundreds of affiliate companies while providing a seamless and user-friendly checkout experience. The company’s goal is to simplify ticket purchases across multiple marketplaces, enabling customers to quickly access the events they love without navigating away from the SeatGeek platform.

The Problem: High-friction checkouts and compliance burdens

Before integrating with Spreedly in 2014, SeatGeek did not have a system for storing payment information. The company faced a significant challenge with Level 1 PCI compliance, which made storing sensitive customer data internally a complex and resource-intensive task. As a result, users were required to enter their payment information each time they visited the SeatGeek site, creating friction during checkout and reducing the likelihood of repeat purchases.

The Solution: Simplifying payments with secure tokenization

SeatGeek partnered with Spreedly to securely store customer payment information while remaining fully Level 1 PCI compliant. Spreedly acts as an intermediary between SeatGeek and its marketplace affiliates, storing all customer data and providing SeatGeek with a token that represents each user’s payment information. Returning users can complete purchases through a simple two-tap process, leveraging the token to access their payment data without re-entering sensitive information.

By offloading the responsibilities of PCI compliance and secure payment storage to Spreedly, SeatGeek was able to focus on optimizing the consumer front end. The integration reduced development complexity, accelerated product iteration, and allowed the team to concentrate on improving the user experience rather than managing compliance and security requirements.

The Results: Boosting retention with two-tap checkout

The two-tap payment functionality made possible by Spreedly significantly enhanced SeatGeek’s checkout experience. Returning users can now complete purchases quickly and securely, reducing friction and improving conversion rates. Approximately 40 percent of SeatGeek’s users are monthly returning customers, and this number continues to grow, driven in part by the ease of the two-tap payment process.

SeatGeek also benefits from a strong partnership with Spreedly, which provides dedicated support and engineering expertise. This collaboration has allowed SeatGeek to maintain a high-quality, secure payments experience while scaling its platform efficiently. The company attributes much of its ongoing growth and customer retention to the seamless checkout experience enabled by Spreedly.