About Blip: Democratizing digital billboard advertising

Blip is transforming the world of billboard advertising by making it accessible to every business, not just large brands. Through its self-serve platform, Blip allows anyone to purchase digital billboard inventory in small increments, broadening the appeal of out of home advertising for small and midsized businesses. 

That democratization has fueled rapid growth: more than three hundred billboard operator partners, over two thousand live digital billboards, inventory across forty six states, and more than fifty thousand advertisers who are completely new to the medium. Blip now powers the second largest digital billboard network in North America.

The Problem: Scaling payments across fragmented networks

As Blip scaled, payments quickly became a mission critical foundation. The company operates in a fast moving, globally fragmented payments landscape where performance, reliability, and customer experience vary widely by provider and region. With thousands of advertisers pushing frequent, low value transactions across a massive footprint of inventory, Blip needed a payments model that could keep pace with its growth.

The challenge was clear. Payments are complex, and the industry has become increasingly unpredictable. Success rates differ dramatically across gateways and payment service providers. Consumers demand more local options when they check out. Risk exposure is rising in a world where cyber attacks have increased fourfold since 2020. 

Building and maintaining a single provider strategy would not deliver the resilience, flexibility, or consistency Blip needed to scale nationwide. Managing that complexity internally would strain engineering teams and restrict innovation at the precise moment the company was accelerating.

The Solution: Orchestrating a multi provider strategy

Blip turned to Spreedly to orchestrate its payments ecosystem and eliminate the technical burden of managing dozens of gateways, providers, and risk tools. By tapping into Spreedly’s vaulting, routing, universal tokens, PCI compliance, and global library of gateways, Blip shifted from a constrained payments model to a modern multi provider strategy that supports growth without slowing development velocity.

Spreedly gave Blip a single API and a flexible infrastructure that could evolve as quickly as the company itself. The Blip team could route transactions, add or switch providers, and optimize for different regions or currencies while keeping payment data securely vaulted. 

That freed Blip to focus on the business problems that matter most, including improving efficiency for billboard operators, expanding overall inventory, and giving small businesses frictionless access to advertising tools that once felt out of reach.

The Results: Nationwide growth with optimized performance

Payments orchestration became a competitive advantage for Blip. The shift allowed the company to build a national network without wrestling with a tangled web of integrations. It improved authorization performance, eliminated provider lock in, and gave Blip the flexibility to adjust its payments strategy in real time as demands changed. Blip could onboard more advertisers, support more operators, and maintain a smooth, consistent checkout experience even as transaction volume surged.

Most importantly, Spreedly allowed Blip to dedicate its energy to innovating in the billboard space rather than reinventing payments. The company could focus on security, efficiency, flexibility, scalability, and profitability while leaving the heavy lifting of global payments orchestration to Spreedly. The partnership created an infrastructure that plays in harmony, powering Blip’s mission to expand the billboard market and bring impactful advertising to businesses everywhere.