Brazil Payments Playbook

Designing Checkout and Recurring Payments for a Pix-First Economy

Featuring market data and operational insight from EBANX, one of Brazil’s leading payment providers, alongside Spreedly’s payment orchestration perspective.

Brazil’s payments market doesn’t behave like any other. Instant payments have reset customer expectations, local rules shape approval outcomes, and small infrastructure decisions can have outsized revenue impact. This guide gives you a clear, practical view of how payments actually work in Brazil today, what typically goes wrong for global teams, and how to design a setup that improves conversion, protects margin, and scales without friction.

What You’ll Learn

  • Why Pix now sets the baseline for payment speed and trust in Brazil, reaching 95% of adults and on track to power half of all e-commerce payments by 2028
  • How Pix Automático is opening a USD 30B recurring revenue opportunity, bringing subscription access to millions of previously uncarded consumers
  • What early adoption data shows about growth and performance, including why three out of four Pix Automático users are first-time buyers
  • Why local routing and installment support are essential to converting Brazilian customers and avoiding unnecessary declines
  • How payment orchestration helps global teams adapt to Brazil’s complexity without locking into a single provider