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Payment Security

May 25, 2014

3-D Secure rates by country in Europe

3-D Secure is a controversial online fraud management tool. It's controversial in that it's enforced in an ad hoc manner country to country. It is implemented differently on a gateway by gateway basis and it breaks the flow of optimizing for conversion.

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Justin Benson

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3-D Secure is a controversial online fraud management tool. It's controversial in that it's enforced in an ad hoc manner country to country. It is implemented differently on a gateway by gateway basis and it breaks the flow of optimizing for conversion. 

It's also something that gateway's or PSP's need to enforce but it's usually mandated on the merchant by the acquiring banks.

More than one merchant has been told it's mandatory only to push back and find out it can be disabled.

As you know from the payment gateway index we are big believers in sharing data so we are glad Ogone has shared this.

For now I'd just like to share their European country by country view. As you can see, adoption rates vary greatly within Europe. This might be helpful for those merchants who feel like 3-D Secure is being forced on them by their acquiring bank.

Thanks Ogone for sharing this.

 

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Written by

Justin Benson

Justin Benson is Chief Executive Officer of Spreedly, where he leads the company’s vision, strategy, and growth as a pioneer in payments orchestration and open payments infrastructure. He has spent his career helping shape how modern payment systems are built, optimized, and scaled, guiding organizations through the increasing complexity of global commerce.Under Justin’s leadership, Spreedly has helped define the payments orchestration category and expand how businesses think about payment performance, flexibility, and control. His perspective spans payment gateways, authorization dynamics, tokenization, global payment trends, and the evolving role of payments as a strategic platform within digital commerce.Justin writes about the future of payments, platform strategy, and the forces reshaping global commerce, with a focus on helping organizations understand how payment infrastructure influences growth, resilience, and long-term competitive advantage.

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